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National Patient Safety Agency

England’s patient safety campaign to launch in July

10 March 2008


A campaign to reduce harm and save lives in the NHS in England is in development and will launch in July, it was announced today.


The campaign is being developed and led by a team of NHS staff, and is being supported by the National Patient Safety Agency (NPSA), The Health Foundation and the NHS Institute for Innovation and Improvement.


Stephen Ramsden, Chief Executive, Luton and Dunstable NHS Foundation Trust, will take on the role of Campaign Director to provide ongoing vision and strategic leadership for the campaign. The role will be part-time, in addition to continuing as the Chief Executive of Luton and Dunstable.


“Stephen Ramsden brings considerable hands-on experience of improving patient safety and we are greatly looking forward to his involvement in the campaign,” said Martin Fletcher, Chief Executive, NPSA.  “We are delighted he has agreed to this challenging role.”


Mr Ramsden said:

“Improving patient safety is something I am absolutely committed to. Since 2004, when Luton and Dunstable was chosen as the lead site for England to undertake the Safer Patients Initiative, our staff have achieved tremendous improvements for patients. I am excited by the prospect that all NHS organisations will want to get involved in keeping patients safe.”


The campaign will bring the many and diverse elements of the NHS together for a common purpose. It will draw together the lessons learnt from a number of national and international initiatives.


Sir Liam Donaldson, Chief Medical Officer, said:

“The NHS campaign will be a key component of a national patient safety strategy to prioritise patient safety and embed it into the fabric of everyday practice. It is a unique and timely opportunity to intensify efforts to implement interventions that continuously reduce risks to patients”. 


Bruce Keogh, NHS Medical Director, said:

“Stephen has demonstrated great leadership in the area of patient safety and I am delighted that he has been appointed as the campaign director. The campaign is an excellent opportunity for chief executives to take a lead on patient safety in their hospitals. I am confident that with Stephen as director this campaign will make a great contribution to our NHS by reducing harm and saving lives.”


The campaign will initially focus on hospitals. A series of workshops will be held around England in April to give NHS staff an opportunity to hear about the campaign, help shape it and find out how to get involved.


Notes for Editors


  1. For further information contact Sarah Hayward or Nick Rigg on 020 7927 9357 or 020 7927 9362.

  2. The campaign will initially focus on NHS acute trusts as this is where there is the most evidence for achieving significant improvements in patient safety. The campaign will be voluntary.

  3. The campaign is part of the broader patient safety agenda in England. There are also patient safety initiatives being developed in Wales, Scotland and Northern Ireland.

  4. Luton and Dunstable Hospital became the lead site for England for the Health Foundation’s Safer Patients Initiative in October 2004. It went on to become an exemplar site sharing findings with other health organisations. The Trust appointed patient safety champions in all wards/departments to help embed a culture of safety at all levels.

  5. People can register for the April events through the NPSA website or directly at https://secure2.symphonyem.co.uk/patientsafetycampaign/

  6. The campaign is being developed and led by a team of NHS staff (clinicians and managers), all of whom have expertise in clinical areas or management together with significant experience in patient safety issues, and patient safety representatives. They are responsible for shaping the aims and approach of the campaign, engaging with leaders and clinicians throughout the NHS and providing leadership and support to hospitals to deliver safer care. Team members include:

  • Judith Bottriell, Associate Director Governance, Barts and The London NHS Trust

  • Martin Bromiley, Airline Pilot / Chair of the Clinical Human Factors Group

  • Steve Brown, Director of Pharmacy, United Bristol Healthcare NHS Trust

  • Dr Peter Cavanagh, Acting Chief Executive, Taunton and Somerset NHS Foundation Trust

  • Dr Mike Durkin, Medical Director, NHS South West

  • Mr Mark Emerton, Consultant Orthopaedic Surgeon, Leeds Teaching NHS Hospitals

  • Judy Gillow, Director of Nursing, Southampton University Hospitals NHS Trust

  • Dr Elizabeth Haxby, Lead Clinician in Clinical Risk, Royal Brompton and Harefield NHS Trust

  • Dr Ann Keogh, Director of Medical Safety, Heart of England NHS Foundation Trust

  • Alison Lovatt, Assistant Divisional Director – Children and Women’s services, Calderdale & Huddersfield NHS Foundation Trust

  • Marie-Noelle Orzel, Director of Nursing & Patient Care, Royal Devon and Exeter NHS Foundation Trust

  • Bunis Packham, Nurse Consultant – Thrombosis and Anticoagulation, Barnet and Chase Farm Hospitals NHS Trust

  • Dr Mark Patten, Consultant Anaesthesia and Intensive Care, Clinical Director Luton & Dunstable Hospital NHS Foundation Trust

  • John Pickles, Associate Medical Director for Patient Safety, Luton and Dunstable Hospital NHS Foundation Trust

  • Maxine Power, Associate Director of Quality Improvement, Salford Royal Hospitals NHS Foundation Trust

  • Jane Reid, Chairman, Association for Perioperative Practice; Associate Dean, Bournemouth University

  • Dr Donald Richardson, Lead Physician for Renal Services, York Hospitals NHS Foundation Trust

  • Carole Smee, Head of Service Improvement, Royal Bolton Hospital

  • Dr Ian Sturgess, Consultant in Geriatrics, Clinical Director, East Kent Hospitals NHS Trust

  • Mike Williams, NHS Research Fellow, Exeter University


7. The National Patient Safety Agency encompasses the National Research Ethics Service, Patient Safety Division and the National Clinical Assessment Service. Our vision is to lead and contribute to improved, safe patient care by informing, supporting and influencing healthcare individuals and organisations. Each division works within its sphere of expertise to improve patient outcomes. For more information about the Agency and its activities please visit our website www.npsa.nhs.uk.